About
Hi 👋
I’m Phil Morton, a product design and research leader dedicated to helping teams create better products and services by putting customers at the heart of the design process. In the last 15 years, I’ve worked with the likes of PlayStation, Adobe, HSBC, Heineken, and Virgin Money.
My recent work at Foolproof has included leading a 17-person design and research team at Shell working on an e-commerce platform with $20bn annual revenue, and coaching NatWest's research team.
Outside of client work, I have experience in hiring, onboarding, training, career development and knowledge management. I'm proud of the role I’ve played in mentoring UX practitioners, helping them grow into confident and capable professionals.
I started my career as a researcher and have conducted over 2,000 hours of face-to-face research in 14 countries.
I write Desk Notes, a newsletter where I share the kind of insights, habits, and thought processes you’d pick up if you sat next to me at work—covering research, design, leadership and career development.
